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Inside Performance Advertising with Jason Fairchild

Inside Performance Advertising with Jason Fairchild

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from a founder’s point of view inside the world of adtech — cutting through the noise with the real lessons behind building high-performance teams and scaling category-defining startups.

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The broken state of mobile marketing: How attribution theft created a $100B fraud scheme
Mar 10, 2026

The broken state of mobile marketing: How attribution theft created a $100B fraud scheme

Jason Fairchild
Jason Fairchild
Performance advertising in the age of AI
Mar 03, 2026

Performance advertising in the age of AI

Jason Fairchild
Jason Fairchild
Siri, Apple’s Kodak moment, and the long arc of decay
Feb 24, 2026

Siri, Apple’s Kodak moment, and the long arc of decay

Jason Fairchild
Jason Fairchild
The Series A CMO playbook: My day one strategy
Feb 17, 2026

The Series A CMO playbook: My day one strategy

Jason Fairchild
Jason Fairchild
Why immediate action is the wrong metric for measuring Super Bowl ads
Feb 10, 2026

Why immediate action is the wrong metric for measuring Super Bowl ads

Jason Fairchild
Jason Fairchild
The “black box” problem in performance advertising
Feb 03, 2026

The “black box” problem in performance advertising

Jason Fairchild
Jason Fairchild
State of Performance TV in 2026: Performance TV is officially the #1 spend channel
Jan 28, 2026

State of Performance TV in 2026: Performance TV is officially the #1 spend channel

Jason Fairchild
Jason Fairchild
The collapse of third-party cookies and the first-party data arms race
Jan 21, 2026

The collapse of third-party cookies and the first-party data arms race

Jason Fairchild
Jason Fairchild
AI and the impact of LLMs on the digital publisher ecosystem
Jan 13, 2026

AI and the impact of LLMs on the digital publisher ecosystem

Jason Fairchild
Jason Fairchild
The Next Chapter for Performance TV
Dec 16, 2025

The Next Chapter for Performance TV

Jason Fairchild
Jason Fairchild
As CTV advertising evolves, here’s what it can learn from the $200B paid search model
Dec 09, 2025

As CTV advertising evolves, here’s what it can learn from the $200B paid search model

Jason Fairchild
Jason Fairchild
TV 2.0: Driving measurable business outcomes
Dec 02, 2025

TV 2.0: Driving measurable business outcomes

Jason Fairchild
Jason Fairchild
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Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from a founder’s point of view inside the world of adtech — cutting through the noise with the real lessons behind building high-performance teams and scaling category-defining startups.

Inside Performance Advertising with Jason Fairchild

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from a founder’s point of view inside the world of adtech — cutting through the noise with the real lessons behind building high-performance teams and scaling category-defining startups.

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