Inside Performance Advertising with Jason Fairchild
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Inside Performance Advertising with Jason Fairchild
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Archive
Aug 19, 2025
The Startup Handbook
Jason Fairchild
Aug 06, 2025
Performance TV Requires More Than Just Third-Party Measurement
Jason Fairchild
Jul 29, 2025
Adtech is Beautiful
Jason Fairchild
Jul 15, 2025
OLV is Not CTV. Some CTV Ad Platforms are Deceiving Advertisers
Jason Fairchild
Jul 08, 2025
TV Advertising Needs an Operating System
Jason Fairchild
Jul 02, 2025
Beyond the Yachts: Why Outcomes Stole the Show at Cannes
Jason Fairchild
Jun 11, 2025
Welcome to the Outcomes Era
Jason Fairchild
Jun 03, 2025
Should Agencies Build Performance Tech?
Jason Fairchild
May 28, 2025
What the Google Antitrust Ruling Means for Performance Advertising
Jason Fairchild
May 20, 2025
TV Creates Incremental Demand, But Search Takes the Credit
Jason Fairchild
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