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OLV is Not CTV. Some CTV Ad Platforms are Deceiving Advertisers
Jul 15, 2025

OLV is Not CTV. Some CTV Ad Platforms are Deceiving Advertisers

Jason Fairchild
Jason Fairchild
TV Advertising Needs an Operating System
Jul 08, 2025

TV Advertising Needs an Operating System

Jason Fairchild
Jason Fairchild
Beyond the Yachts: Why Outcomes Stole the Show at Cannes
Jul 02, 2025

Beyond the Yachts: Why Outcomes Stole the Show at Cannes

Jason Fairchild
Jason Fairchild
Welcome to the Outcomes Era
Jun 11, 2025

Welcome to the Outcomes Era

Jason Fairchild
Jason Fairchild
Should Agencies Build Performance Tech?
Jun 03, 2025

Should Agencies Build Performance Tech?

Jason Fairchild
Jason Fairchild
What the Google Antitrust Ruling Means for Performance Advertising
May 28, 2025

What the Google Antitrust Ruling Means for Performance Advertising

Jason Fairchild
Jason Fairchild
TV Creates Incremental Demand, But Search Takes the Credit
May 20, 2025

TV Creates Incremental Demand, But Search Takes the Credit

Jason Fairchild
Jason Fairchild
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Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from inside the evolving world of adtech—cutting through the noise to focus on what really drives outcomes.

Inside Performance Advertising with Jason Fairchild

Inside Performance Advertising with Jason Fairchild delivers unfiltered insights, strategic perspective, and hard truths from inside the evolving world of adtech—cutting through the noise to focus on what really drives outcomes.

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